Saturday, September 20, 2008

I'm A PC Ad

My comments on this: http://www.youtube.com/watch?v=9V7NoRjI0H0

This is more a commercial for the people who already have a PC or at least know the difference between a PC and a Mac. It's a metaphor, folks. You can do anything with a PC. You can only do with a Mac what the Mac wants/allows, and it's damn little. You can program/add-on/create almost anything with a PC right out of the box that costs thousands less than a Mac with comparable customization and commercial/creative abilities. You can get right into the guts of a PC, a Mac is a shiny box with a few buttons. You can tear a PC apart with little or no training and make it something completely different than what you started with, because that's what PCs are designed to be -- adaptable, compatible, like puzzle pieces you can put together however you want (on both the hardware and software side). The difference is like the difference between a pretty picture and an industrial-strength erector set, at least for me. There's also the subject of the way the Mac ads indeed portrayed PCs and their users as a very unattractive and inaccurate stereotype, but I think that goes without saying.

Also, keep in mind: PC doesn't have to and/or can't put out ads the way Mac does. That's because PCs aren't one company -- PC ISN'T A MONOPOLY. It's an open concept used by thousands of manufacturers, not one company doing all the supplying AND pricing. You can get what what you want with a PC; you get (and give) what *they* want with a Mac. Ever heard of a little place called the Soviet Union? Macs are kinda like that, complete with a shiny, whitewashed appearance and plenty of propaganda.

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